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Pureprofile partnering with News Corp’s NewsIQ

27 June, 2018 

Posted at 6:49 am 

by Pureprofile 

Pureprofile Limited (ASX: PPL or the Company) is pleased to announce it has been appointed by News Corp to help collect self-declared data from consumers for the NewsIQ offering in the United States, with the potential to expand to other markets.
NewsIQ is News Corp’s new advertising solution in the United States, integrating its collective first-party data, premium media properties and data science tools into one offering, creating an advertising experience that provides a more personalised and meaningful connection with consumers.
News Corp brands and properties currently participating in the NewsIQ initiative include The Wall Street Journal, Barron’s, realtor.com®, MarketWatch, New York Post, and HarperCollins Publishers amongst others. The readership comprises an audience that includes business leaders, entrepreneurs, in-market home buyers, high net worth individuals, luxury shoppers and millennials.
Under the agreement, Pureprofile will implement its proprietary platform solution to help News Corp generate data directly from its audience by asking them questions at scale as they browse content. This panel and NewsCorp’s first-party data will be a key component in expanding the NewsIQ product suite.
Pureprofile CEO, Nic Jones, said, “This is a significant milestone in our partnership with News Corp. We have been working closely together in Australia for a few years and to see this work further validated by expanding the relationship to the US is very exciting. We look forward to the opportunity to work with the rest of News Corp’s digital assets both within the US and globally.”


For further information, please contact:

George Kopsiaftis

IR Department
+61 409 392 687

About Pureprofile

Pureprofile’s vision is to deliver more value from the world’s information.

We are a global data and insights organisation providing industry-leading online research solutions to agencies, marketers, researchers and brands & businesses.

Our research delivers rich insights into real human behaviour and provides the “Why” behind the “What” through our unique ResTech and SaaS solutions.

We build in-depth profiles of consumers via our proprietary and partner panels and give businesses the ability to understand, target, and ultimately engage with their audiences.

The Company, founded in 2000 and based in Surry Hills, Australia, now operates in North America, Europe and APAC and has delivered solutions for over 750 clients.


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