Originally published: Mumbrella, 27 November 2024
Pureprofile now has a “product innovation team that will focus on developing a pipeline of data technology solutions, many of which are powered by AI”. Niamh Fitzpatrick will lead the team.
Global data and insights company Pureprofile Limited (ASX: PPL) has launched a new product innovation team that will focus on developing a pipeline of data technology solutions, many of which are powered by AI. The investment reflects the increasing focus within the research industry on harnessing AI to optimise efficiency, drive innovation, and unlock new possibilities for enhancing data-driven decision-making.
Based at Pureprofile’s Sydney headquarters, the new team will comprise engineers, product managers and product marketing specialists with several new roles expected to be added in 2025 to meet client demand. The team will be led by newly appointed chief product officer, Niamh Fitzpatrick who joined the business from Facebook in 2020.
