Originally published: Mi3, 5 March 2025
Global data and insights company Pureprofile is leveraging synthetic data to address challenges faced by businesses in scaling their research efforts, launching a new solution named Synthetic Responses.
The innovation utilises synthetic data to fill response quotas, overcoming data collection challenges that can lead to delays, increased costs, and incomplete insights.
By combining machine learning with real survey responses and panellist profile data, Synthetic Responses generates synthetic responses that are intended to work alongside traditional panels to deliver reliable and contextually relevant data that mirrors the original dataset.
Synthetic Responses is powered by Livepanel and employs a training and prediction process to analyse datasets. This solution allows researchers to meet project deadlines with reliable and representative insights without compromising quality. The machine learning models are customised for each training dataset to accurately reflect real panellist responses.
