Originally published: IT Brief, 27 February 2023
Pureprofile, the data and insights company, has announced the newest iteration of their in-market SaaS solution, Audience Intelligence: Top 1,000 brands, analysing the anonymised spending of Australians from Boxing Day (December 26) to the back-to-school period (January 31) in both 2021-2022 and 2022-2023.
The report reveals that rising living costs have led to an overall decline in average retail spending. The books category was the most affected, with an 8% decline year-on-year, followed by clothing, shoes and fashion, with a 4% decline. Gaming and fitness, sporting and outdoor equipment both observed a 3% decline, while furniture, household goods and appliances were the least affected retail category with only a 2% decline.
