Originally published: QSR Media Australia, 10 January 2022
Thought leaders point out the challenges chains need to know in order to adapt.
To navigate and maintain growth in 2022, experts are advising quick-service and fast casual restaurants to have a general focus on optimisation: avoiding operational complexities stemming from a COVID-accelerated adoption of technologies these past years.
“Making sure that everything is optimised will distinguish the winners and the losers. Make sure that the operational flow is as seamless as it can be for the end customer. The experience the customer has ordering online should be as simple and streamlined as possible, that will be making the difference in the industry,” said Jeremy Van Dille, general manager for ANZ at online ordering solutions provider Deliverect.
For Martin Filz, CEO of data and insights business Pureprofile, maintaining growth also means responding to challenges around share of consumer spending, citing restaurants’ competition with entertainment and leisure activities.
