Originally published: B&T, 02 May 2022
Global data and insight company Pureprofile Limited has released findings that show the majority of Australians who use streaming services would expect compensation for the introduction of ads, after both Disney and Netflix announced their intention for future ads on the respective platforms.
The data found that of the 75 per cent of respondents subscribed to streaming services, Netflix was the leader with 62 per cent, and more than half of the respondents have two or more subscriptions.
