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Research Live: Georgia Prorok – Research Hero

Originally published: Research Live, 8 November 2021

This year, the Market Research Society launched the Research Heroes programme to celebrate the sector’s unsung heroes. Georgia Prorok has joined the cadre of Research Heroes 2021.
Georgia Prorok, business development director at Pureprofile, has been nominated for her “spirit and positivity” and “pure grit and determination, a lust for life and the will to survive” in returning to work from being hospitalised in March 2020 with Covid-19.
The ordeal saw Prorok at one point fall into a coma, survive organ failure, sepsis and posterior reversible encephalopathy syndrome and undergo 16 weeks of rehabilitation after Covid-19 rendered her unable to move or speak.
Her battling good nature and fighting spirit has meant that she has survived a harrowing ordeal that many of us would find extremely hard to comprehend. Under the circumstances Georgia is doing exceptionally well, and on the recommendation of her medical team, as a means of cranial nerve regeneration, returned to work a lot earlier than anticipated in October 2020.
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