Originally published: Research Live, 24 November 2020
UK – Global data and insights business Pureprofile has hired Johnny Caldwell as senior business development director for its UK operations.
Caldwell was previously an innovation consultant at Panelbase, and has held senior research roles at Netquest, Research Now, RedSheriff and Nielsen//NetRatings. In his new role at Pureprofile, Caldwell will be tasked with expanding the company’s client base in the UK.
Pureprofile specialises in direct-to-consumer technology platforms, and works in consumer research, data and insights, and programmatic media.
