Originally published: Mediaweek, 6 June 2025
Natalie Howes: ‘That everyday authenticity reflects what our customers experience in-store – it’s a treasure hunt that leads to self-expression, sustainability, and smart spending all at once.’
Savers has launched its first cinema advertisement, ‘One Find, Many Stories’, at this year’s Sydney Film Festival (SFFTV).
The short film-style ad, which aired at the Festival’s free outdoor cinema in Martin Place, follows a single black blazer as it’s discovered and re-worn by different people – each bringing their own story, style and purpose to the same piece.
The video launch forms part of Savers’ growing Thrift Proud movement, which encourages Australians to shop more consciously while embracing their own sense of style. It also brings the brand’s purpose, that secondhand is both affordable and stylish, to life.
Natalie Howes, General Manager Marketing & Brand at Savers Australia, told Mediaweek the campaign was designed to bring to life to the meaning of Thrift Proud, from the excitement finding one-of-a-kind item, the satisfaction of getting great value, and the pride in making a choice that’s better for the planet.
In fact, 60% of Gen Z agree that thrifting allows for greater creativity in their style,” she added, highlighting research by Pureprofile on behalf of Savers Australia from 2024.
