Originally published: Scoop, 12 August 2021
One in four Kiwi kids and adults are looking to start a new sport after watching the Tokyo 2020 Olympics.
Swimming, rowing and kayaking, rugby 7s, and athletics most motivating sports.
Can sporting success inspire public participation? After watching New Zealand’s most successful Olympics Games ever, new research suggests that more than a third of Kiwis are feeling inspired to have-a-go and try the sports of their Olympic heroes.
That’s according to The Warehouse – an official sponsor of the New Zealand Olympic Team at Tokyo 2020 – which released the independent research* after polling more than 1,000 representative Kiwis to discover their sporting intent and the events that had inspired them.
*Independent research carried out Pureprofile. Representative sample of 1,002 people across New Zealand polled between August 3 and August 6, 2021. Full results available upon request.
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