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Social media ‘noise’ hits professional advice

Originally published: Financial Planning Today, 09 July 2024

More than nine in ten (93%) wealth managers and financial advisers reckon that social media noise around stocks makes it harder to give professional advice to clients, according to a new study.

Almost all the finance professionals surveyed (95%) said clients were influenced by social media activity around stocks.

The global research from risk consultants Ortec Finance questioned wealth managers and financial advisers whose organisations collectively manage approximately £1.207trn.

Independent research company Pureprofile interviewed 100 wealth managers and financial advisers located in the UK, Canada, Italy, the Netherlands, Germany and Switzerland whose organisations collectively manage around £1.207trn worth of assets for clients. The survey was conducted during April.

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