Originally published: Campaign Asia, 30 May 2025
After surveying 10,000+ consumers across Southeast Asia, Pureprofile and Campaign crown Samsung and Shopee as the top brands, joined by 48 others leading the region’s market.
Campaign Asia-Pacific has revealed an authoritative list of leading brands in Southeast Asia in terms of consumer mindshare. The list was unveiled at Campaign360 in Singapore following an extensive survey and research from Pureprofile in partnership with Campaign.
After more than 10,000 interviews, and the tracking of 623 brands across 10 sectors, Samsung emerged on top, followed by leading ecommerce platform Shopee (2), automotive major Toyota (3) and health & beauty care giant Watsons (4). But electronics and ecommerce giants were not the only standouts. Netflix (5) and Adidas (6) also ranked highly thanks to their visibility and awareness across markets, ease of buying, and purchase frequency among customers.
Get your copy of Southeast Asia’s Top 50 Brands report here.
