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StopPress: Kiwis make big plans to explore local destinations this summer

27 November, 2020 | 
Pureprofile 

Originally published: StopPress, 25 November 2020

Warmer weather and longer days see a sense of optimism in the air.

After a challenging 2020 there is a strong feeling of hope and anticipation for a better 2021. Following months of extraordinary change, including unprecedented restrictions on movement, New Zealanders are looking forward to traditional, albeit adapted, summer experiences – it’s now time to unplug and embrace the great outdoors.

To gain a greater understanding of Kiwis’ attitudes and anticipated behaviour over summer 2020/21, we partnered with research agency Pureprofile to conduct a bespoke survey. To ensure a robust and credible output, a nationally representative sample of 500 New Zealanders participated in the survey. The survey was completed in September, after the second Auckland lockdown.

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