Originally published: 7News, 05 June 2026
The EOFY sales 2026 are in full swing and retailers have gone all out this year, with some of the biggest discounts ever seen on big-name brands.
With the sale officially happening all this month, there are already lots of EOFY sales and deals to shop right now.
EOFY Sales 2026. What are they?
EOFY (End of Financial Year) sales are massive discount events where retailers slash prices to clear out old stock before the new tax year begins on July 1.
Because Australia’s financial year aligns with this, it is the biggest mid-year sale period.
The sales are heavily tied to work and business expenses, making it the best time to upgrade your tech, appliances, or vehicle before tax time.
How are Aussies spending in 2026?
With End of Financial Year (EOFY) sales hitting a massive $10.5 billion in 2025, new national data reveals a fundamental shift in how Australians are actually spending in 2026 as cost-of-living pressures continue tighten household budgets.
Fresh consumer research commissioned by Kogan (conducted by Pureprofile) shows that while well over two-thirds (73 per cent) are hyper-focused on maximising the strategic value of every dollar.
