Originally published: Campaign Asia, 24 July 2025
Electronics, digital wallets, tech, and ecommerce giants—discover which brands topped Filipino consumers’ preferences in our latest research with Pureprofile.
Tech giant Samsung has beaten stiff competition to retain the top spot on our list of the best-loved brands by consumers in the Philippines.
The South Korean electronics giant received a best brand score in the Philippines of 81.1, surpassing homegrown favourites like GCash (78.5) and Jollibee (74.4) to claim the top spot on the list. Samsung benefited from achieving the highest score for quality of all brands (87%) and top scores in the buying experience, customer service and touchpoints categories.
The rankings, developed in partnership with research firm Pureprofile, were revealed at Campaign360 2025 in Singapore. The study spans six key Southeast Asian markets: Indonesia, Thailand, the Philippines, Malaysia, Vietnam, and Singapore, and evaluates consumer sentiment across 50 top brands and 10 industry sectors. Brands were evaluated on nine key attributes: awareness, purchase intent, quality, recommendation, buying experience, customer experience, brand touchpoints, innovation, and loyalty.
Download the full “Southeast Asia’s Top 50 Brands” report here >
