magnifying glass icon
magnifying glass icon

They loved their sons, but didn’t enjoy new motherhood

Originally published: isentia, 05 August 2026

When Olivia Mullan and Jessica Anderson welcomed their sons into the world, they expected the joy of new motherhood. Instead, both Riverina mothers were caught in a turbulent roller coaster of guilt, severe anxiety, and unspoken mental health struggles-a quiet crisis playing out in homes right across regional areas.

As demands for local perinatal mental health services continue to grow, figures estimate that each year more than 400 parents in Wagga and more than 670 across the wider Riverina region will experience perinatal mental health challenges.x

Yet, many suffer in silence.

Gidget Foundation Australia research conducted by Pureprofile shows 28 per cent of regional NSW parents have struggled with their mental health during pregnancy or after birth and didn’t seek support. Even more alarmingly, data shows 43 per cent of parents in regional NSW believed their symptoms were not severe enough to seek support.

Read the full article >

Continue Exploring

More data, insights and media from the experts

Back view of unrecognizable female with colorful umbrella admiring sunset and waving hand
In the news

Fujifilm Colour Hunt workshops in Sydney after survey

Originally published: eCommerceNews, 06 August 2026 Fujifilm Australia is bringing its Colour Hunt photography workshops to Sydney following company-commissioned research into the colours that appear most often in Australians’ camera

SIGN UP NOW

Stay up to date with our latest news, insights and trends reports

SIGN UP NOW

Stay up to date with our latest news, insights and trends reports

Pureprofile logo
This website uses cookies

We use cookies on our site to help give you a better experience. By continuing you consent to us using this data. You can find out more in our Privacy Policy.