Originally published: AdNews, 26 June 2026
IVF provider Virtus Health is breaking taboos around fertility, reproductive health and family planning through an educational video series called ‘The F Chat.’
Working with Ogilvy Health and I Want It Yesterday production studios, the series is hosted by Australian TV personality Angie Kent.
While 81% of Australian women surveyed who are planning to have children in the future, or actively trying to conceive now, feel the pressure of their biological clock, 65% of Australians have not taken a fertility or reproductive health test, according to a Pureprofile survey of 2,120 Australians.
The research also found only 33% of Australians have spoken to their partner about fertility, and only 20% of Australian men feel comfortable talking to friends about fertility.
