Originally published: Marketing In Asia, 13 December 2024
Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, has partnered with Pureprofile, a leading global provider of data and insights, to transform how digital out-of-home (DOOH) campaigns are measured and optimised across Southeast Asia. This partnership brings advanced audience insights and robust measurement solutions to advertisers in key markets including Singapore, Thailand, Indonesia, Malaysia, and the Philippines, empowering brands to elevate their engagement and drive measurable outcomes.
This collaboration marks a significant shift in Southeast Asia’s DOOH landscape by allowing advertisers to access online panel data that provides robust insights into consumer behaviour by enabling pre- and post-campaign studies through targeted online surveys. By accessing nationally representative audiences across Southeast Asian countries, Pureprofile ensures that the data reflects the diverse demographics in the region, including age, gender, and household income.
