Originally published: The West Australian, 20 July 2023
One in three Australians will seek out sustainable travel options when they holiday over the next year and almost one in five say they will travel less or not at all if they cannot find one.
The findings, from a study of more than 1000 adults by the Travel Corporation, also found environmental concerns would impact the choice of holiday destination for two in five Australians.
The research comes amid growing efforts to reduce carbon emissions from air travel and after the federal government established the Jet Zero Council to provide advice on a sustainable aviation industry.
The research, conducted by Pureprofile, found environmental, community and wildlife concerns were high on the minds of Australian travellers and had grown since 2021.
