Originally published: Mumbrella, 25 March 2025
Pureprofile has unveiled three new AI-powered solutions – Social Meaning, Emerging Consumer Trends and Beauty Trends – designed to assist marketers and brands to “put a research lens to online chatter”.
The announcement:
Global data and insights company Pureprofile Limited (ASX: PPL) has today introduced a suite of three new products, powered by Quilt.AI, to help brands and marketers put a research lens to online chatter, adding a layer of insight to consumer sentiment and emerging trends.
Brands are navigating a sea of online data and grappling with interpreting vast amounts of consumer conversations, search data and the open web. With the digital landscape growing more complex, staying ahead of the noise and extracting meaningful direction has become harder than ever before. Accurately decoding these conversations and leveraging them for strategic decision-making is crucial for brands to remain competitive in an increasingly crowded market.
