We are proud to announce that Pureprofile has successfully renewed its ISO 20252:2019 certification, reaffirming our commitment to delivering high-quality, transparent and globally recognised market and social research services.
From large-scale quantitative research delivered globally to end-to-end qualitative recruitment and fieldwork across Australia, the certification reflects the strength of our people, processes and research capabilities. It also reinforces our commitment to helping clients access reliable, accurate and actionable insights.
What is ISO 20252:2019?
ISO 20252:2019 is the international standard for market, opinion and social research. It establishes globally recognised requirements for how research projects are planned, managed, conducted and reported, helping ensure consistency, transparency and confidence in research outcomes.
For organisations commissioning research, the certification provides assurance that their research partner operates to internationally benchmarked quality standards.
Why this matters to our clients
At Pureprofile, research quality is fundamental to everything we do. Renewing our ISO 20252:2019 certification reinforces our commitment to helping clients access reliable, accurate and actionable insights.
Expertise across quantitative and qualitative research
Pureprofile delivers quantitative research solutions globally, alongside end-to-end qualitative recruitment services across Australia.
Backed by 30+ years of specialist qualitative expertise, we support a wide range of methodologies including focus groups, in-depth interviews, online communities, product trials, usability testing and customer experience research.
Bridging quantitative and qualitative insights
With qualitative recruitment managed in-house, we can seamlessly connect qualitative findings with quantitative data to deliver more integrated and actionable insights.
This enables organisations to combine the scale and statistical confidence of quantitative research with deeper human understanding – helping uncover not just what consumers think, but why.
Trusted research processes
Our certification covers a broad range of research services, including panel management, sampling, survey programming, qualitative recruitment, fieldwork, data processing, analysis and reporting, ensuring clients can have confidence in the quality and consistency of our work.
Continuing our commitment to research excellence
Pureprofile was initially certified in 2016 and continues to maintain compliance through ongoing review and continuous improvement processes.
We thank our clients and partners for their continued trust in Pureprofile. This renewed certification reflects our ongoing commitment to delivering trusted research solutions that help organisations make better-informed decisions with confidence.
