Originally published: MrWeb, 26 October 2026
Pureprofile has reported revenue up 14% to $AUD 18.3m for the first quarter of its financial year 2027, ending 30th September. EBITDA rose 27% to $AUD 2.4m. Constant currency, organic growth was similar in the firm’s original core market, ANZ, and in the rest of the world.
All figures are preliminary and unaudited.
Pureprofile, founded in 2000 and based in Surry Hills, Australia, provides clients with insights into human behaviour and the reasons for consumer choices, building in-depth profiles of consumers via proprietary and partner panels. It now operates in North America, Europe and APAC.
While reported ANZ revenue rose 21% to $9.6m, five percentage points of this was due to the acquisition and integration of CRNRSTONE. Reported Rest of World revenue rose only 7% to $AUD 8.7m, but at constant currency growth was 16%. Meanwhile platform revenue more than doubled to $AUD 108m – it now represents around 48% of Group revenue compared with 26% a year earlier.
