By Rebecca Mansley, Head of Operations UK Voice and video surveys are reshaping how we capture real consumer sentiment. For decades, the insights industry has
US food culture continues to evolve at a fast pace, with social media playing a central role in how trends emerge and scale. From indulgent
By Ivan Chen, Head of Sales – Data & Insights, Pureprofile As online data collection becomes increasingly embedded in academic research, sampling methodology is no
Valentine’s Day is no longer just about roses, romantic dinners, and couples. Using Pureprofile’s Social Insights Tools (powered by Quilt.AI), we analysed unstructured online consumer
Since December, Australia’s under-16s social media ban has marked a major shift in the national conversation around online safety, platform accountability, and the digital lives
Pureprofile has been featured as a Top company in data quality in the January/February edition of Quirk’s Magazine, a respected global publication for marketing research