
Digital ID in the UK: Public opinion and the trust gap
By: Tyrone S’ng, Data and Solutions Lead The debate over digital ID in the UK has intensified in recent weeks. What began as a government

By: Tyrone S’ng, Data and Solutions Lead The debate over digital ID in the UK has intensified in recent weeks. What began as a government

By: Andy Averill, Head of Data & Insights (US), Pureprofile Streaming habits in the US have shifted dramatically in just three years. What was once

By: Ciara Toner, Client Development Director Every October, Breast Cancer Awareness Month brings one of the most pressing health issues into focus. Cancer touches millions

As Gen Z steps into the workforce in growing numbers, and Millennials continue to shape it, they’re bringing new values around inclusion and flexibility. One

From digital-first discovery on TikTok to the enduring influence of in-store testers, women are blending old and new ways of finding products. For brands, it’s

Beauty is deeply personal, and in Germany and the Netherlands, how consumers discover and choose products is evolving fast. For brands, this means rethinking how