Originally published: Mumbrella, 03 August 2022
The Australian Ecommerce Report 2022 released today by IAB Australia and Pureprofile has found while shoppers have been able to get back into physical stores, regular online purchasing for both groceries and retail products have increased since last year with 83% of online shoppers buying every month.
The report found seamless omnichannel shopping experiences that deliver convenience and value for money will present the biggest opportunity for brands this year as shoppers return instore.
