2020 was the year the world was put on hold – from travelling, to working, and even eating out at restaurants. However, after months of disruption to our everyday lives, there is now a glimmer of hope with the promise of a COVID-19 vaccination on the horizon.
We asked 516 Pureprofile members on November 23 how they feel towards potentially receiving the vaccine and if it would impact their everyday behaviour. This is what we discovered:
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How are SEA consumers growing their money?
Investing is becoming increasingly mainstream across Southeast Asia. In the six markets we surveyed, 91% of consumers currently invest or plan to start within the next 12 months, while 50%


