2020 was the year the world was put on hold – from travelling, to working, and even eating out at restaurants. However, after months of disruption to our everyday lives, there is now a glimmer of hope with the promise of a COVID-19 vaccination on the horizon.
We asked 516 Pureprofile members on November 23 how they feel towards potentially receiving the vaccine and if it would impact their everyday behaviour. This is what we discovered:
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What parents in the UK want from Education: Future skills and AI in the classroom
By: Emily Beach, Head of Data & Insights UK Education in the UK is evolving as new technology, changing skills and growing expectations influence what parents want from schools. As


