It’s one of the biggest annual sporting events held in Australia, but this year things feel a little bit different at the Australian Open. With the COVID-19 pandemic still rearing its head, some Aussies are questioning whether it should have been allowed to go ahead at all.
We asked 514 Pureprofile members on February 9 what their views are on the Grand Slam, and this is what we uncovered:
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Cutting through online noise at scale: The competitive advantage brands didn’t know they needed
By Mellyza Tanoto, Head of Sales (Data & Insights) ANZ Online conversations are happening everywhere — from TikTok trends to Reddit threads to search queries. For brands, that can be