Pureprofile has been recognised by Verisoul as a top performer for survey respondent quality in 2025, highlighting our long-standing commitment to ensuring our data is accurate, authentic and grounded in real opinions.
Verisoul, an AI-driven fraud-prevention platform, recently published their 2025 Market Research Quality Report which analysed over 50 million sessions of data across 3,700+ apps globally to identify the organisations with the lowest fraud rates.
What does this mean? The survey fraud rate of Pureprofile’s mobile app was in the lowest 150 out of more than 3,700 apps analysed – reflecting the strength of our quality assurance, data verification, and panel management processes. This confirms that Pureprofile’s respondents showed some of the most genuine, trustworthy behaviour, with very little instances of fraudulent activity identified.
At Pureprofile, maintaining data quality is at the centre of everything we do. Every survey response goes through multi-layer verification and fraud detection to ensure accuracy. These checks, along with our ISO-certified standards (ISO 27001 and ISO 20252), help us keep data reliable and trustworthy. It’s how we make sure our clients get genuine insights from real people.
This recognition is a reflection of what we focus on every day: protecting data integrity, valuing our respondents, and delivering results our clients can always rely on.
Thank you to Verisoul for this acknowledgement – and to our clients and partners for continuing to trust us with their research.
Ready to experience genuine, verified data for your next research project? Discover how our data quality approach can strengthen your insights. Get in touch to learn more.
