How and when to market to different generations in a social age

Research news live: How and when to market to different generations in a social age

Originally published: Research news live, 12 July 2019

RESEARCH RELEASE: Data and insights company Pureprofile has conducted a survey of more than 1000 Australians to understand the behaviours, habits and motivations behind how the different generations use social media and apps.

The report Media Consumption in Australia: Generational behaviour and what that means for your business has a range of findings, including factors influencing people’s purchasing behaviours:

Read the full article >



News from our blog