Singapore’s marketing leaders are feeling the pressure to do more with less, while keeping pace with fast-changing consumer behaviour.
At Campaign360, fresh insights revealed where marketers are feeling the squeeze, and how they’re adapting their strategies to make data work harder.
From attribution challenges to the rise of AI workflows, the conversation is shifting toward impact—how insights can power sharper messaging, stronger brand strategies, and real business outcomes.
Using Datarubico’s Insight Creator, we explored the key themes shaping the marketer mindset in Singapore today.
We surveyed 84 mid-to-senior marketers at Campaign360 between 27–28 May 2025. This study is representative of marketing professionals attending the event, spanning brand, agency, and technology backgrounds.
Request your demo now and see how Datarubico’s Insight Creator can help your team turn data into actionable insights.
Here’s what stood out in the data from Campaign360:
