Marketers face a real conundrum when it comes to personalisation and privacy; consumers want personalisation, but are wary of businesses harvesting the data needed to
At a time when consumer trust is at an all time low, businesses must take a proactive approach when it comes to data privacy and compliance. Not only are consumers becoming more concerned about their personal data being harvested for commercial gain, but governments around the world are passing stringent legislation around the gathering, storage and use of data.
Our resident Data Scientist, Dr Uwana Evers, was a contributor of this year’s GreenBook GRIT Business & Innovation Report. Read her insightful commentary on benchmarking
We’re living in an age where time spent online is a normalised and accepted part of everyday life. By 2030, 90% of the human population
“Declared data” is a hot topic in today’s marketing circles, but what does it actually mean? And why is it being proclaimed as the future
Consumers are now more empowered than ever by choice, convenience and information. This has been referred to as the ‘Age of the Customer’ – and