
Why you need to take an evidence-based approach to attention tests
By Serena Cheung, Quality Assurance Lead, Pureprofile It’s never been more critical for businesses to have up-to-date and accurate data on consumer attitudes, sentiment and

By Serena Cheung, Quality Assurance Lead, Pureprofile It’s never been more critical for businesses to have up-to-date and accurate data on consumer attitudes, sentiment and

The emergence of new COVID variations around the globe has caused many to be concerned about the possibility of more lockdowns and restrictions. As the

How we go about our lives has changed since the start of the pandemic – we’ve adapted our approach to work, education, and social interactions.

By Ivan Chen, Account Director – Data & Insights, Pureprofile Market research is the most powerful tool available for businesses seeking to better understand their

It’s one of the biggest annual sporting events held in Australia, but this year things feel a little bit different at the Australian Open. With

2020 was the year the world was put on hold – from travelling, to working, and even eating out at restaurants. However, after months of