Pureprofile has been featured as a Top company in data quality in the January/February edition of Quirk’s Magazine, a respected global publication for marketing research and insights professionals. We are proud to be included amongst organisations that demonstrate strong standards, transparency and best practice in data quality across the research industry.
This recognition reflects Pureprofile’s long-standing commitment to delivering reliable, research-ready data that clients can trust. Since our founding in 2000, data quality has remained central to how we build, manage and maintain our panels. Today, Pureprofile operates across North America, Europe, Australasia and Asia, supporting clients in more than 100 markets worldwide.
Central to this approach is a rigorous, multi-layered framework designed to protect data integrity at every stage of the research lifecycle. Through in-depth profiling, robust vetting and ongoing verification, we ensure respondents are genuine, engaged and suitable for each project. These processes are embedded into our proprietary panel management systems and supported by comprehensive quality checks that continuously monitor performance and behaviour.
Pureprofile is also a signatory of the Global Data Quality Excellence Pledge, reinforcing our commitment to industry best practice and responsible research standards. Our partnership with CleanID further strengthens fraud detection and respondent authenticity, helping safeguard data quality in an increasingly complex digital research environment.
Security and governance play an equally important role. Pureprofile is ISO 27001 certified, demonstrating strong information security management and secure data handling. In addition, our memberships with the Market Research Society (MRS), Insights Association and the Association for Data-driven Marketing and Advertising (ADIA) reflect our adherence to recognised global research standards and ethical frameworks.
What sets Pureprofile apart is how these measures translate into confidence for our clients. By prioritising data quality at every level, we deliver stronger insights that inform smarter decisions and more meaningful outcomes. This focus is also why many clients choose to work with us again and again, forming long-term partnerships built on trust, consistency and proven performance. Being featured as a top data quality company by Quirk’s Magazine highlights our ongoing focus on data quality and supporting the research community with data clients can rely on.
Today, Pureprofile has a team of 245 employees, operating across the Americas, Europe, Australasia and Asia. Across all regions, Pureprofile applies the same high standards for data quality, governance and respondent integrity. By investing in robust quality controls, advanced fraud prevention and recognised industry standards, Pureprofile delivers trusted data that supports confident decision-making. This approach continues to drive long-term partnerships, with many clients returning to Pureprofile for dependable, research-ready data.
